Past event
Catalyst 25
Ecommerce elevated
September 5, 2025
Le Méridien Downtown, Salt Lake City, UT
About this event
Utah's premier ecommerce conference is back for another day full of learning, sessions, connections, and awards.
What to expect
Come to Catalyst to elevate your ecom game. With a large emphasis on education and empowerment, Catalyst sessions highlight the tactics that other brands are using to win.
Connect with other founders and operators. Find your next role or make your next hire.
Keynotes
High-level insights from founders and operators who have truly scaled. Keynotes give you and your business the right information to navigate the shifting landscape of ecommerce.
Workshops
An industry expert (or two) walks you through their playbook for success. With sessions on subscriptions, influencers, ads and more, workshops are for anyone who wants hands-on tactics.
Breakouts
Topic-focused panels with industry leaders. Our speakers come prepped and ready to give real talk about what's working, and what's hard, in their business.
Female Founder Pitch Competition
We're giving away $25,000 in prize money to a female founded and run e-commerce business that hasn't yet crossed $1 million in sales.
Workshops
Our favorite new format, better than any panel if you're trying to learn. Past workshops have gone over email tactics, growing on TikTok Shop, and subscriptions.
Hands-on. Takeaway slides. Real know-how. Leave with an action plan.
Who should attend Catalyst 25?
The majority of our attendees are brands, founders and operators looking to sharpen their expertise and see what other brands are doing to succeed. Plus, you might meet your next hire there too.
Why attend Catalyst 25
There isn't a better place in Utah to learn, connect, and grow your ecommerce business. From 9-figure brands to new startups, Catalyst brings together Utah's thriving ecommerce industry.
Sponsor Catalyst 25
Catalyst couldn't exist as it is today without its incredible sponsors. If you're looking for a way to connect with or educate the top brands in Utah, learn more about the different formats available.
Speakers
Nate Randle
CEO, Gabb Wireless
Sierra Nelson
Sr. Director Marketing, Just Ingredients
London Lazerson
Cofounder, Final SourBoss
Nate Benner
VP Growth & Ecom, Nomatic
Cherie Hoeger
CEO, Saalt
Blake Brown
Creative Director, KURU Footwear
Ryan Gardner
Founder, BuckedUp
Brynn MacLennan
CEO, Slate Flosser
Ben Perkins
Founder/CEO, &Collar
Samantha Forrest
Head of Brand, Lola Blankets
Xander Trueman
Director of Sales, Just Ingredients
Joe Lee
VP Demand Gen, Roster
Scott Needham
CEO, SmartScout
Jordan Hier
VP Marketing, Lakanto & Saraya
Jeff Durham
CEO, Gimme Beauty & Durham Brands
Damian Dayton
CCO/Partner, Creatably
Brad Savage
Founder, GardenCup
Ryan King
CFO, Thread
Chris Dayley
Smart CRO
Agenda
Friday, September 5
18 sessions
Friday, September 5
18 sessions9:00 AM
Impactful CROChris DayleyTriumph Salon 1
With Chris Dayley and David Waugh.
9:00 AM
Amazon SecretsJordan Hier, Scott NeedhamTriumph Salon 3
With Jordan Hier and Scott Needham.
9:40 AM
Scaling on TikTokLondon LazersonTriumph Salon 1
With London Lazerson and Michelle Barnum Smith.
9:40 AM
Subscription Best PracticesMatt Holman, Sierra NelsonTriumph Salon 3
With Matt Holman and Sierra Nelson.
10:20 AM
Evolving Performance Marketing into a Scalable Growth EngineNate BennerTriumph Salon 1
With Nate Benner and Akshay Suggula.
10:20 AM
Retrievability Beats Discoverability: Why Brands are Prioritizing Perfect Product Data with AI.Jon RickettsTriumph Salon 3
With Jon Ricketts.
11:00 AM
Navigating Fundraising as a DTC BrandRyan King, Cherie Hoeger, Brynn MacLennanTriumph Salon 1
With Ryan King, Cherie Hoeger and Brynn MacLennan.
11:00 AM
Building a Subscription-First BrandBrad SavageTriumph Salon 2
With Nick Belanger, Brad Savage, Roxanne Wise and Allyse Jackson.
11:30 AM to 12:45 PM
Lunch12:45 PM
Simplifying ComplexityNate RandleTriumph Salon 2
With Frank Dolce, Nate Randle, Shawn Nelson, Alyssa Cotter and Preston Cochrane.
1:30 PM
Beyond Transactions: The Future of Customer RelationshipsTriumph Salon 2
With Gina Potenza, Al Salomon, Dallas Parsons and Brice Douglas.
2:10 PM
The Power of InfluencersSamantha ForrestTriumph Salon 1
With James Davis, Samantha Forrest and Alex McArthur.
2:10 PM
Breaking into and Scaling RetailJeff Durham, Xander TruemanTriumph Salon 2
With Savannah Benson, Jeff Durham, Aja Rountree and Xander Trueman.
2:50 PM
Unbreakable Brand BuildingDamian Dayton, Blake BrownTriumph Salon 2
With Damian Dayton, Blake Brown and Ben Checketts.
2:50 PM
To 3PL or Not to 3PLTriumph Salon 1
With Steve Clark, James Wuthrich, Devin Killpack and Francesca Decastris.
3:30 PM
Female Founder Pitch Competition FinalTriumph Salon 2
4:00 PM
Precision Growth: Using AI to Acquire Your Best CustomersTriumph Salon 2
With Julia Winn.
4:15 PM
Future Proofing Your Brand in the AI EraTriumph Salon 2
With Nathan Snell.
